DVD Cover

Magazine Cover

Grimm

This is my finished edit of "Grimm"

Storyboards

Audience Reception

I showed the film to 20 people from the Target Audience and gave them a Multiple Choice Survey to fill out afterwards, these are the answers.

This shows that the story line is easy to follow, and therefore would be applicable as a Children's TV Drama.

This shows that the characters in "Grimm" were easy to identify, this means that children would be able to recognise the characters from films or shows they have watched when younger and may want to see the original tales.


















This shows that the target audience that I chose was the right choice, as the majority of girls aged 10-14 that i asked would watch "Grimm".

Target Audience survey

I asked 10 people from each group if they would watch "Grimm". The majority is girls aged 10-14, this will be my target audience.

Research - Genre Survey

Before I created Grimm I interviewed 25 children aged between 10 and 14 about what genre of Television Drama they would watch, these are my results.

Costume - Sleeping Beauty

These are my costume ideas for Sleeping Beauty, of all the characters in "Grimm", she is the lease recognisable straight away. Though I feel that the costume is quite accurate for Sleeping Beauty.

Costume - Snow White

Although Snow White is 7 years old in the original Grimm Fairy Tales, that wasn't possible for me to do. These are my costume ideas for Snow White.

Costume - Red Riding Hood

This is the costume for Red Riding Hood, she should also be very familiar to children so that they know who she is.

Costume - Cinderella

These are my preliminary costume ideas for Cinderella, I feel that though the character should be correct to the Grimm tales, she should still be familiar for children to watch. I think that this is very important.

Marketing

I believe that as the show is primarily aimed at girls aged 10-14, make-up could be a big part of the merchandise. For example, a Snow White lipstick or a lip balm in a container shaped like an apple. I also feel that copies of the Grimm fairy tales could be sold with covers showing pictures from the show.

Research

The viewing figures for the CBBC channel for a week in December 2011 show that the majority of popular shows were live action and either fantastical or historical. Therefore I believe that the CBBC channel would be the best channel to show Grimm.

CBBC

w/e 25 Dec 2011

		000's
1	FILM: THE CAT IN THE HAT (2003) (FRI 1733)	556
2	SHAUN THE SHEEP (FRI 1843)	479
3	THE WRONG TROUSERS (WED 1259)	371
4	HORRIBLE HISTORIES (THU 1733)	368
5	THE TRACY BEAKER SURVIVAL FILES (FRI 0934)	363
6	THE SARAH JANE ADVENTURES (THU 1702)	353
7	THE SARAH JANE ADVENTURES (FRI 1704)	350
8	SHAUN THE SHEEP (FRI 1851)	343
9	FILM: THE CAT IN THE HAT (2003) (MON 1259)	319
10	TRACY BEAKER RETURNS (TUE 1630)	317

Research 2

The viewing figures for Disney Cinemagic for the same week in December show that the most popular films shown were princess stories (originally Grimm tales). Therefore I believe that if the show was particularly popular that there would be the market for a film.

Disney Cinemagic

w/e 25 Dec 2011

		000's
1	FILM: TANGLED (2011) (SUN 1602)	133
2	FILM: TANGLED (2011) (SUN 1119)	79
3	FILM: SEARCH FOR SANTA PAWS (2011) (TUE 1601)	73
4	FILM: MICKEY'S TWICE UPON A CHRISTMAS (WED 1457)	63
5	FILM:THE PRINCESS AND THE FROG (MON 1601)	59
6	FILM: MONSTERS INC. (THU 1431)	56
7	FILM: TOY STORY 3 (2010) (SUN 1421)	53
8	FILM: THE INCREDIBLES (2004) (TUE 1735)	52
9	FILM: MONSTERS INC. (WED 1719)	50
10	TINKER BELL AND THE LOST TREASURE (FRI 1017)	49